[Pick Of The Week] flor – “white noise”

A week after the release of flor’s sophomore record, ley lines, the band has unveiled yet another stunning visual to add to their list of favorites! Album opener, “white noise,” is quite magnificent as it is, but add in a music video with meaning to the mix and fans have yet again received pure gold!

Following the story of a woman collecting several bits of driftwood to build the love of her life, the video – directed by Jade Ehlers – takes viewers on a contrasting journey between love and light – an element noted in the song’s lyrics.

There are two main themes present in ‘white noise.’ The chorus speaks to the power of a relationship and asks the listener and myself to be willing to learn and grow in it. The verses build to those choruses by speaking to the uncertain and volatile nature of vulnerability, and the internal conversation that can trick someone into believing they are better off hiding behind walls and barriers,” shared singer Zach Grace to Ones To Watch.

Catch flor on tour now with joan and Lostboycrow. Tickets and dates here!

Check out the video for “white noise” below:

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