Pop queen, Eden xo, is kicking off the summer season the right way with a brand spankin’ new video for new track, “All Day Every Day!”
Breezy as it is catchy, “All Day Every Day” and its accompanying video is the best we’ve seen from the singer. Directed by Noel Maitland and styled by Emmy winning costume designer Johnny Wujek, viewers will be transported to a dark but glittery fantasy world, tying into the track’s lyrical content.
Delving into that honeymoon phase at the beginning of a relationship, the track encapsulates that strong sense of longing with that impending sense of heartbreak looming in the back of your mind.
“The song is about that magical time early in a romance where everything is still new and so much is desired, a star crossed love maybe even- someone has to break the other’s heart,” shares Eden.
The track is set to be featured on the singer’s forthcoming debut album out this fall and has been in the vault for a while, waiting for its moment. “It’s my first release in a while,” she says. “The last time I released music was bittersweet because the world was on lockdown. ‘ADED’ finally coming out is a major triumph. I originally wrote and recorded it 10 years ago in a castle in France. I’m proud I never let it go.”
Check out the video for “All Day Every Day” below:
