Pop queen, Selena Gomez, has emerged from her creative cocoon to bring us her new album, Rare, today so what better way to celebrate than with a brand new music video for the title track? This dreamlike gem captures Gomez in her most stunning era and like the album, we cannot get enough!
Directed by BRTHR, the video for “Rare” shows Selena tapping into her power, proclaiming her truth in a neon-soaked forest as rainbows envelop her. There’s no denying that this girl is living her best life ever right now and we are so here for the transformation!
“‘Rare’ is out now. After 4 years of highs and lows and everything in between, I’m so happy to share it with the world. I hope you take this record that means so much to me and make it your own, that the songs resonate with you beyond the music. Love you guys. Like crazy.”
Check out the video for “Rare” below:
