Little Rock alt-pop duo, joan, have unveiled their highly-anticipated sophomore album, this won’t last forever, today – an incredibly personal project that stemmed from a place of pain, later morphing into a body of work that embodies hope above all.
New video and title track, “this won’t last forever,” encompasses a rollercoaster of emotions blending into one rather darkly humorous take on watching the world crumble around them. It’s fine. Everything’s fine…..right?
“Last year, my wife and I were pregnant with our boy, and we were told that he had a kidney condition where he would have only one working kidney, which put him under the category of an “at risk” pregnancy,” shares Steven Rutherford.
“We found this out at the same time joan was having some of the highlights of our career: we’d just finished our first album cycle, we just got home from touring so many parts of the world, and we just moved into our studio which we had dreamt about having for years. On top of that, Alan just had his second child, and we had more song ideas than we had ever had before. It was this incredibly tangible intersecting feeling of total hopefulness and hopelessness – like having a clear path ahead, but knowing that there is something just over the horizon blocking the way. I remember one day during that period just envisioning this dark cloud looming over me, following me wherever I went. Even on my best days, it felt like everything was overshadowed by this potential darkness in the distance. One day, I wrote a poem to try to process these feelings, and out of that poem came the phrase ‘this won’t last forever.’ That phrase seemed to haunt me over the next year, reminding me to take advantage of the sunny days we were in and that the dark days always end. Nothing lasts forever – good times or bad – and that gave me light.”
Check out the video for “this won’t last forever” below:
