UK pop sensation, Charli XCX, has announced details of her new record label, Vroom Vroom Recordings, today. The label will focus on experimental and futuristic pop in conjunction with Atlantic Records UK. To celebrate the new venture, Charli has announced the release of her upcoming, and appropriately titled, new EP, Vroom Vroom, set to be released this Friday, February 26. Her third studio album will be released sometime this year.
In honor of the big announcement, Charli had this to say about her new creative venture:
“Vroom Vroom Recordings is my new, experimental pop label and it will combine my love for bubblegum pop with mystery and darkness. The artists coming up through it will be sharp, potent, deadly, and ultimately, will leave their mark on pop music. RIVRS and CuckooLander are two artists who have so much intelligence, pop sensibility and potential – they know what they want and both have great vision. That inspires me and it’s why I want to work with them. I’ve always been fascinated by shy and introvert people – it’s something that I am mostly not – and I feel both acts are in ways. It captivates me and sucks me in, and I think their music will do the same for others.
I’ve worked with SOPHIE on the new EP and what we create together speaks for itself. Sometimes we get aggressive, sometimes we get beautiful; he pushes me and I push him. I’m making beautiful party songs right now and this is just the start. The album goes to other places and I can’t wait for people to hear it. I feel the most creative I have in a long time and I couldn’t be more excited for the next chapter.”
Listen to the sampler below and get ready for more new music from these emerging acts here at TDL in the days to come!