Everyone’s favorite song finally has a video.
Upon hearing what can be described as Dua Lipa’s handwritten letter to an unsettlingly enigmatic love, fans were head over heels in love with the concept surrounding it. With the surplus of streams and outpour of support, there was no other option except to bring the the track completely to life.
The video takes place in Miami hotel, The Confidante, and travels through the story of the inner voices in Lipa’s head giving her detailed instructions for exactly how to handle a love gone awry.
Featuring only women, the video doubles as an empowering piece and declaration that speaks directly to the importance of women supporting women in times of distress. Creating a strong yet lighthearted and lively watching experience along the way.
Watch the video for “New Rules” below: